Colors

Primary Colors

These colors make up the main visual identity for USJ. 1932 Blue (Navy) and Crown Yellow are the two most prominent colors in our brand, and White and Black are to be used as accents when appropriate. 1932 Blue (Navy) and Crown Yellow are the only colors to be used in the USJ logo.

1932 Blue (Navy)
Pantone 282
C100 M68 Y0 K54
R0 G45 B98
#002d62

Crown Yellow
Pantone 116 C/M
Pantone 114 U
C0 M16 Y100 K0
R255 G210 B0
#ffd200

White
C0 M0 Y0 K0
R255 G255 B255
#ffffff

Black
Tint 90%
C0 M0 Y0 K100
R0 G0 B0
#000000

Accent Colors

#00214a

#ffdb33

Secondary Colors

The secondary colors: Carpenter Gray, Mercy Blue, Asylum Blue, and Lily Green are used as accent colors in marketing materials, including the USJ website. These colors are used not only to represent the University of Saint Joseph’s traditions, but to create a harmonious balance when applied together.

Carpenter Gray
Pantone 428 C/M
Pantone 427 U
C2 M0 Y0 K18
R207 G212 B216
#cfd4d8

Mercy Blue
C89 M56 Y0 K0
R11 G109 B183
#0b6db7

Asylum Blue
C100 M0 Y0 K5
R0 G165 B227
#00a5e3

Lily Green
Pantone 369 C/M
Pantone 368 U
C59 M0 Y100 K7
R108 G179 B63
#6cb33f

Free Gold*
Pantone 871 C

*Free Gold is a Metallic Ink that is to only be used for Presidential and commemorative purposes at the discretion of the Office of Marketing & Communications.