Sport Management and Promotion, B.S.

Get behind the scenes of the sports industry with your degree

For students who love the world of sports and want a fast-paced career, the Sport Management and Promotion major at USJ can open the door to job opportunities in this competitive industry. If you dream of spending your days in a stadium on game day, or seek the challenge of managing the marketing for a baseball team, a degree in sport management can set you on the path to becoming a changemaker in the world of sports.

Our B.S. in Sport Management and Promotion is an innovative program that combines foundational business concepts with real-world internship experience to prepare you for a thrilling career in this non-stop, challenging, and incredibly rewarding industry.

The true strength of this major comes from our internship program. In the sports industry, your experience matters just as much as your degree. At USJ, you will have the opportunity to take part in internships on campus, as well as off-campus with local sports teams and media and marketing companies.

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Please use this academic map as a reference guide. Academic advisors are always available to discuss the required courses depending on each student’s needs.

Sport Management Internships

Featured: Hartford Yard Goats
Kevin Bilbraut ’22, Sponsorship Senior Associate
Shelby Cios’22, Merchandise Assistant

Pictured: USJ’s Samantha Pena ’22 fulfills summer internship at the Norwich Sea Unicorns Baseball Stadium, Norwich CT

Career Connections

USJ’s close proximity to downtown Hartford, along with other urban areas, has given USJ students the opportunity of interning at professional sports organizations and companies including:



USJ students in the Sport Management and Promotion major turn their passion for sports into careers in the field. Through a comprehensive curriculum and two required internships on campus and with local teams and companies, students learn professional and interpersonal skills on how to succeed as business professionals in the global sports industry.

Clubs and Organizations

USJ Accounting and Business Society

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Janet Howes, Ph.D.
Assistant Professor of Business Administration
Phone: 860.231.5395
Email: [email protected]

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