Sport Management & Promotion, B.S.

Get behind the scenes of the sports industry with a degree in Sport Management and Promotion

For students who love the world of sports and want a fast-paced career, the Sport Management and Promotion major at USJ can open the door to job opportunities in this competitive industry. If you dream of spending your days in a stadium on game day, or seek the challenge of managing the marketing for a baseball team, a degree in sport management can set you on the path to becoming a changemaker in the world of sports.

Our B.S. in Sport Management and Promotion is an innovative program that combines foundational business concepts with real-world internship experience to prepare you for a thrilling career in this non-stop, challenging, and incredibly rewarding industry.

The true strength of this major comes from our internship program. In the sports industry, your experience matters just as much as your degree. At USJ, you will have the opportunity to take part in internships on campus, as well as off-campus with local sports teams and media and marketing companies.

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Please use this academic map as a reference guide. Academic advisors are always available to discuss the required courses depending on each student’s needs.


Internship & Career Opportunities

You could find yourself working in event management-helping to coordinate ticket sellers, managing event staff, and advising on all logistics of a game or tournament. Or, you may choose to work in marketing and public relations, orchestrating the daily business and organizational management of a franchise from the top down. With several Hartford-based professional sports teams, USJ students have the opportunity to intern and gain valuable industry experience with the Hartford Whalers, Hartford Yard Goats, Hartford Wolf Pack, USJ athletic programs, XL Center, Mohegan Sun teams, and more. Potential careers: Sports team management, recreation administration, health and fitness management, sports marketing, business management, venue and event management, and more.


USJ students in the Sport Management and Promotion major turn their passion for sports into careers in the field. Through a comprehensive curriculum and two required internships on campus and with local teams and companies, students learn professional and interpersonal skills on how to succeed as business professionals in the global sports industry.

Clubs & Organizations

USJ Accounting and Business Society

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    Janet Howes, Ph.D.
    Assistant Professor of Business Administration
    Phone: 860.231.5395
    Email: [email protected]

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