Degree: B.S., Nutrition and Dietetics
Career: Vice President of Marketing and Resource Development, United Way of Central and Northeastern Connecticut
In her role as vice president of Marketing and Resource Development at United Way of Central and Northeastern Connecticut, Mary Crean ’88 uses her brand management and development experience to manage the organization’s marketing, resource development, and customer service areas. In addition, she is responsible for increasing donors, contributions, and workforce partnerships, while strengthening United Way’s brand.
Before accepting this role, Crean held the position of chief development and branding officer at Achieve Hartford!, and was integral to the education advocacy organization’s fundraising, branding, and communication success. Crean is recognized for her history of improving development outcomes and producing innovative brand stewardship, especially in her work to establish Hartford Public Library’s first development office and to strengthen the brand identity of the Yankee Institute for Public Policy at Trinity College.