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USJ Brand Hub
How to Use This Guide
This resource is designed for quick navigation. You can select the section you need or explore it cover to cover.
- Download the full PDF for comprehensive reference
- Access individual sections online through the buttons above
If you have questions or need guidance, the Office of Marketing and Communications is here to help: [email protected].
Together, we will continue to build a brand that shows USJ is a place where people belong, become, and thrive.
The Impact of a Unified Voice
At the University of Saint Joseph, our brand is more than a logo or a color palette, it is the story we are telling together. Every image, design choice, and word (spoken and written) is a chance to share who we are and what we stand for. When our communications are consistent, strategic, and aligned, we build our name recognition, amplify our presence, and strengthen our reputation in the minds of prospects, current students, alumni, partners, and the entire USJ community.
A Foundation for Expression
The USJ Brand Guidelines are your toolkit. They are not here to restrict creativity, but to provide the foundation that ensures our collective voice is strong, recognizable, and memorable. The guidelines are a starting point that give every department, program, and initiative the confidence to create while staying connected to the larger USJ story.
What You Will Find Inside
These guidelines outline the proper use of USJ’s brand messages, logos, colors, elements, and typography. They offer direction on how to bring our refreshed identity to life across print, digital, social media, signage, collateral, and more.
Whether you are producing a flyer, writing a social post, or creating a presentation, these standards ensure that everything representing the USJ name reflects the quality, impact, and purpose of our institution.